When we think of compliance to laws and healthy behavior changes, fun is not the word that comes to mind.
Authorities seem to take pleasure in barraging us with negative messages to scare us into compliance. Law enforcement threatens us with penalties. Drill sergeants delight in berating us. Doctors warn us of horrible health consequences. Teachers give us dentition. Moms nag. Gloom and doom fills our television air waves.
Move over wet blankets. Wacky researchers at TheFunTheory.com have devised a better way to inspire change.
Who on this planet hasn’t heard the benefits of taking the stairs instead of escalators? However, if an escalator is next to an elevator, the majority of us will choose easy street.
TheFunTheory.com researchers accepted a Mission Impossible to make climbing stairs fun.
Talk about out of the box thinking. Without a Bureau of Re-education, zero propaganda and gazillions of dollars spent on studies, these nerds came up with the creative idea of turning stairs into a huge piano.
TheFunTheory.com’s stair climbing playbook took a page right out of Hollywood. Think Tom Hanks in his famous piano scene in the movie Big.
Visually TheFunTheory.com’s piano stairs beckon to come play.
The Results: 66% more people chose the piano stairs. Mission accomplished!
Through the wonders of viral social media, millions have viewed TheFunTheory.com’s YouTube video. Not only did they impact visitors to this location, but people went out of their way to experience these piano stairs.
In addition, TheFunTheory.com opened the door to a revolutionary way of encouraging positive changes. Instead of beating yourself up and making resolutions that go nowhere, use TheFunTheory.com’s role model to dream of creative ways to inspire positive change in your own life.